How To Communicate With Customers online

Communicating with your customers is one of the most important elements of a successful business. By communicating effectively with customers, and with other business people, entrepreneurs can build positive brand reputations, professional credibility and work opportunities. 

internet and social media has opened doors for online communications, allowing business owners to communicate instantly with customers across the globe. If you already sell or would like to sell new or used products online relax and enjoy as we teach you how to communicate with your customers online post images of what you want to sell or advertise and get customers on Fufatrade.ng The online marketplace to get real customers.

Who is the customer? 

Knowing your customer is essential to good business and good communications. Different customers respond to products, services and communications in different ways, and they have different expectations for interactions. Work to define and understand who your average customer is by asking yourself the following questions:

1. Who’s buying what you’re selling? 

Most products and services target customers in specific niches. Consider the age, gender, location, culture, occupation and socio-economic background of the buyers your business typically serves, then consider the expectations and communications styles of people from these demographics.

2. What value are your customers looking for? 

Business is all about adding value to the lives of your customers. Think about what value your business offers your customers and how this informs the kinds of customers who approach it. 

3. How does your customer buy? 

There are lots of different ways to shop. Consider how your customers make buying and financial decisions. Think about the questions they’re likely to ask and the answers they’ll be looking for. 

4. How could you find out more? 

If you’re looking to define your typical customer more clearly, you might like to conduct some market research. If you choose to do this, ask demographic questions and questions about purchase decision-making. Find out how existing customers found your business and what made them choose you over the competition. 

selling or promoting your business on platforms like Fufatrade.ng gives you advantage over any other online sellers since there is always an online agent to attend to your needs and you could ask questions on how buyers coming to the platforms are making their decisions.

Steps towards better business communication

Defining your business tone

One of the most important aspects of branding is tone. Defining a consistent communication tone for your business will help to improve brand recognizability and memorability, and it will help you to build a sense of rapport with customers. 

Respond quickly 

Waiting customers become frustrated and are likely to seek goods or services elsewhere. Work to respond to communications as quickly as possible.

For new businesses, round the clock phone or email availability is usually unrealistic, so it’s a good idea to set expected response times or set up automated systems. Selling on platforms like fufatrade.ng has a basic notification directly sent to your email the minute a customer sends you a message and for pro sellers they get instant sms.

Keep track

Nobody wants to feel forgotten. Make sure to keep careful track of all customer communications in order to avoid accidentally forgetting to complete jobs or deliver products. Create thorough to-do lists and keep them up to date. 

Be clear, accurate and patient

You know your business well, but your enquiring customer doesn’t. Make sure that all communications are clear and accurate. Keep information up to date and explain details effectively but concisely, while avoiding condescension. Be patient with miscommunication issues and customers who need further questions answered. 

Quality conclusions and calls to action

Including calls to action at the end of business communications is a great way to engage customers and create foundations for a strong working relationship. Calls to action can also help to show attentiveness, encourage continued communications and direct customers toward sales. 

Try finishing phone calls with: 

“Is there anything else I can help you with?”

“Does this sound like something you’d be interested in?” 

“Do you have any further questions?” 

“You might like to browse our [portfolio, products or services], available at [link to webpage]” 

Conflict resolution

Unfortunately, in business, you’ll never make everyone happy. All business owners deal with occasional negative reviews and unhappy customers, and it’s important to be prepared with strong, professional communications skills. 

Resolve customer conflicts by maintaining a humble approach, even when the customer is wrong. Offer solutions to complaints, follow up when necessary and know how to move on with confidence. It’s a good idea to prepare your professional communications approach to common issues such as lost or damaged goods, non-paying customers and poor reviews.

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